Our story
Source Group was founded in 2024 by Richard Selby II with a vision to redefine real estate development in Southern California. Inspired by a deep connection to the region’s natural beauty and a belief that development should serve both people and the planet, Richard set out to create a company that builds with purpose—not just for profit.
Recognizing a gap in the market for thoughtful, sustainable projects, Source Group bridges this divide with a fresh approach—rooted in sustainability, harmony with nature, innovative design, artisan craftsmanship, and radical transparency. In an industry often driven by short-term gains, we are committed to long-term impact, creating value that endures for communities, investors, and the environment.
Our foundation is also strengthened by industry veterans. The brain trust includes distinguished developers such as Rick Selby of RWSelby & Co., bringing generations of expertise and a legacy of excellence to every project.
What truly sets Source Group apart is an unwavering commitment to values over profit. For tenants, investors, and communities alike, we offer a better way—prioritizing integrity, thoughtful development, and a shared vision for a more sustainable future.
Vision
Real estate that creates enduring community-centered spaces in harmony with nature.
Mission
Build with integrity, innovation, and craftsmanship, prioritizing longevity over short-term gains.
The story behind our name and brand
Source Group was born in the heart of Idaho’s remote Sawtooth Mountains, where rivers carve through lush valleys and nature thrives in its purest form. It was there, deep in the backcountry, that we discovered a spring—clear, cold water flowing straight from the mountainside. It was untouched, alive, and unforgettable. We called it The Source.
But what led us to that sacred moment wasn’t just chance. Along the rugged trail, cairns—stacks of carefully balanced stones—quietly marked the way. These simple, intentional guides helped us navigate the landscape, leading us toward something essential.
At Source Group, we embrace this same philosophy. Just as cairns mark the journey toward something meaningful, we see each project as a step toward a more thoughtful and enduring future. Our foundation is built on four core values—craftsmanship, transparency, wellness, and sustainability—stacked together like the stones of a cairn, shaping a path toward responsible, long-lasting impact.
We build with clarity of intention and deep reverence for the land—elevating both people and place, one project at a time.