Scaling Multi‐Family Communities with Purpose
Founding vision
Source Group was founded in 2024 by Richard Selby II with a vision to redefine real estate development in Southern California. Inspired by a deep connection to the region’s natural beauty and a belief that development should serve both people and the planet, Richard set out to create a company that builds with purpose - not just for profit. This has since grown into a national mission: to invest in multi-family housing at scale in a way that serves both people and long-term value creation.
A thoughtful approach at scale
Recognizing a gap in the market for responsible, forward-thinking projects, Source Group bridges this divide with a fresh approach. We balance innovation and efficiency with a steadfast commitment to quality, transparency, and community impact. While many developers chase short-term gains, we focus on scalable improvements that enhance tenant experience, strengthen property performance, and deliver sustainable returns for investors.
Experience and legacy
Our foundation is strengthened by industry veterans. The Source Brain Trust includes distinguished developers such as Rick Selby of R.W. Selby & Co, whose leadership and proven track record across thousands of multi-family units bring a legacy of excellence to every acquisition and project.
What sets us apart
At Source Group, values and performance go hand in hand. We believe investors, tenants and communities deserve more than transactional real estate. They deserve a partner committed to integrity, thoughtful development, and measurable results to build stronger communities that endure.
Vision
Enduring people-centered real estate that balance quality of life with long-term value.
Mission
To transform properties with integrity, innovation, and efficiency, delivering sustainable upgrades that improve living while generating lasting returns.
The story behind our name and brand
Source Group was born in the heart of Idaho’s remote Sawtooth Mountains, where rivers carve through lush valleys and nature thrives in its purest form. It was there, deep in the backcountry, that we discovered a spring—clear, cold water flowing straight from the mountainside. It was untouched, alive, and unforgettable. We called it The Source.
But what led us to that sacred moment wasn’t just chance. Along the rugged trail, cairns—stacks of carefully balanced stones—quietly marked the way. These simple, intentional guides helped us navigate the landscape, leading us toward something essential.
At Source Group, we embrace this same philosophy. Just as cairns mark the journey toward something meaningful, we see each project as a step toward a more thoughtful and enduring future. Our foundation is built on four core values—scale, transparency, impact, and sustainable growth—stacked together like the stones of a cairn, shaping a path toward responsible, long-lasting impact.
We build with clarity of intention and deep reverence for the land—elevating both people and place, one project at a time.